Monday, June 30, 2008
Friday, June 27, 2008
history of viral videos
for those of you who want some background or history of viral videos
"The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs
and other media sharing websites.
While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the
distribution of viral video, with mixed results." (**i stole that quote from wikipedia, because i was too lazy to write it myself).
anyways, here are some of the classic viral videos:
"the Star Wars Kid"
"the Dramatic Hamster"
"the Sneezing Panda"
"the Numa-Numa Song"
"the Crazy German Gamer"
"the Evolution of Dance"
"Chocolate Rain"
"What-What in the butt"
some external links to some viral songs/videos:
the bananaphone
badgers
ninja by 7 seconds of love
and then there's the classic:
"We Like the Moon"
which became one of the original viral ad campaigns
because of the cheap budget costs, and internet popularity such ad campaigns, no one seemed to care that most of the time they just simply suck.
and so viral campaigns began infesting the advertising industry ever since....
with such internets campaigns like:
happy banking kittens from australia
burger kings "the Subservient Chicken" (this one is actually kinda cool)
the "Ford Sport Ka"
the horrific "7 days of Sentra" campaign ***see earlier post because i ain't reposting that crap.
Viral Marketing even began infesting movies with such campaigns like:
"Cloverfield" which sucked so bad the only way to draw people to it was to really a trailer that didn't show anything, and then let the internet imply the rest.
"Forgetting Sarah Marshall" which ran billboard advetisiments which simply read "Sarah, you suck" and had no information about the movie what-so-ever...designed to build up hype via word-of-mouth (this movie though was pretty good, so i forgive this viral campaign, even though it annoyed me before the movie came out)
and "snakes on a plane" in which the internets popularity forced the movie studio to keep the title, despite being a failure at the box office (***viral campaigns dont always work as planned)
these differring form other word-of-mouth campaigns (like the movie "Serenity" which pushed back its release date 6 months to build up fan hype) in that the viral ads, were designed to let the internet create the advertising campaign.
its only a matter of time before we start seeing LOL cats in comericals.
and in closing i would like to leave you with the classic internets viral video
"All your base belong to us"
"The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs
and other media sharing websites.
While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the
distribution of viral video, with mixed results." (**i stole that quote from wikipedia, because i was too lazy to write it myself).
anyways, here are some of the classic viral videos:
"the Star Wars Kid"
"the Dramatic Hamster"
"the Sneezing Panda"
"the Numa-Numa Song"
"the Crazy German Gamer"
"the Evolution of Dance"
"Chocolate Rain"
"What-What in the butt"
some external links to some viral songs/videos:
the bananaphone
badgers
ninja by 7 seconds of love
and then there's the classic:
"We Like the Moon"
which became one of the original viral ad campaigns
because of the cheap budget costs, and internet popularity such ad campaigns, no one seemed to care that most of the time they just simply suck.
and so viral campaigns began infesting the advertising industry ever since....
with such internets campaigns like:
happy banking kittens from australia
burger kings "the Subservient Chicken" (this one is actually kinda cool)
the "Ford Sport Ka"
the horrific "7 days of Sentra" campaign ***see earlier post because i ain't reposting that crap.
Viral Marketing even began infesting movies with such campaigns like:
"Cloverfield" which sucked so bad the only way to draw people to it was to really a trailer that didn't show anything, and then let the internet imply the rest.
"Forgetting Sarah Marshall" which ran billboard advetisiments which simply read "Sarah, you suck" and had no information about the movie what-so-ever...designed to build up hype via word-of-mouth (this movie though was pretty good, so i forgive this viral campaign, even though it annoyed me before the movie came out)
and "snakes on a plane" in which the internets popularity forced the movie studio to keep the title, despite being a failure at the box office (***viral campaigns dont always work as planned)
these differring form other word-of-mouth campaigns (like the movie "Serenity" which pushed back its release date 6 months to build up fan hype) in that the viral ads, were designed to let the internet create the advertising campaign.
its only a matter of time before we start seeing LOL cats in comericals.
and in closing i would like to leave you with the classic internets viral video
"All your base belong to us"
Thursday, June 26, 2008
bmw flies car to america
bmw has been does viral style campaigns for a while now. and usually very cool ones.
the oldest ones i can remember were "The Hire" shorts, where bmw hired clive owen and several big name directors to create several short films using bmw cars. click here to see those viedos.
here is their latest video:
the oldest ones i can remember were "The Hire" shorts, where bmw hired clive owen and several big name directors to create several short films using bmw cars. click here to see those viedos.
here is their latest video:
seven days of sentra
i know this is beyond old, but for those who missed it, there was a time when nissan tried convincing the public that you could live out of a car for a week. (they even created a myspage page that we can't find anymore [thank goodness])
yeah... not exactly a selling point in my opinion, i've tried it before, it's called being evicted.
i wish nissan would do a follow up with this where we find his rotting corpse stuck in a junkyard.
/does not work for nissan.
amazingly fake ball girl catch
nicely put together... our team of digital monkies still haven't figured out what the ad is for. but we wish we had women around to catch balls like that.
thank to lummage for finding that.
cell phone popcorn
some more older videos: the cell phones popping popcorn.
simply a pathetic cell phone add.
wanted
viral video for the movie "wanted"
this one is old but we just started up so we have some catching up to do
viral mediums mission statement
hello world. welcome to viral mediums.
viral mediums is simply a catalogue of viral campaigns.
the purpose of this blog is to catalog and index the growing and vast collection of viral ads out there on the internets.
please feel free to send us suggestions for any viral suspect videos, as our expert panel of interweb junkies are not always able to catch them all because we are either lazy or just too busy to be wasting time surfing the internets.
viral mediums is simply a catalogue of viral campaigns.
the purpose of this blog is to catalog and index the growing and vast collection of viral ads out there on the internets.
please feel free to send us suggestions for any viral suspect videos, as our expert panel of interweb junkies are not always able to catch them all because we are either lazy or just too busy to be wasting time surfing the internets.
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